Olaplex

While Olaplex is commonly used during color treatments, it can also be beneficial for anyone with damaged or compromised hair, regardless of whether they color their hair.

Hair is made up of the fibrous protein, keratin, and held together by bonds. Hydrogen and salt bonds are physical bonds and are easily reformed by changes in pH, water and/or heat. Disulfide bonds are chemical covalent bonds. These bonds cannot be broken by water. Millions of disulfide bonds give hair its structure, strength, and stability.

When these disulfide bonds are broken, hair is damaged and can appear dry, frizzy, and brittle.

Our patented OLAPLEX bond-building technology penetrates on a molecular level in all hair types.

Bis-Aminopropyl Diglycol Dimaleate - a single molecule, works in a unique way to quickly and effectively repair broken bonds and restore healthy hair.

This active ingredient is included in every one of our products, imparting them with reparative and protective characteristics.

Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."

OLAPLEX has changed the haircare industry forever with a first-of-its-kind, patented technology that allows hair colourists and stylists to stretch their creativity and perform more challenging services successfully, while clients can improve their hair health from home. Hair isn't just healthier; it takes on a completely different quality - blondes are brighter, brunettes more radiant, and redheads more vibrant. Today OLAPLEX is one of the largest independent hair care brands in the world, found in over 100 countries and growing.